The Times of India creates print roadblock for Volkswagen brands.

In advertising its not about how much you are going to spend to get noticed, its how much brand is worth the next day, and if you have succeeded in doing that, then it is money well spent. The post ad brand recall as we call it in advertising, is a very important factor in deciding what and how the communication must reach the TA. If VW has done a Roadblock it is not the first time, it has been done to death by many brands not in India but in many other countries worldwide, it is one the proven ways to get noticed and talked about, in our today's clutter of ad messages, and this sets the tone for the brand, and what is going to come from them next. This is a global brand, and in times of recession it is markets like India that are their only hope, so why shouldn't they spend, good for TOI good for India. They are doing the right thing. It will definitely get them the desired WoM and the cost per thousand will be well worth if you consider the number of people that have talked about it today... and will continue to talk for days to come. If he/she is in the market for an entry level car I am sure this will put the brand on the consideration list. thats what advertising is suppose to do in today's times, bring people into showrooms asking for it. For those who are not convinced about what they have done... think about how many ads/brands do you remember from today's morning newspaper, leave alone the message. Thumbs up from my side to all those behind the campaign... though not an original thought, but it did the job. At times, its better to give the proven prescription than to try a new one... these are the times.